Ybnl Boss and Versatile Music artiste, Olamide aka
Badoo is one of the most respected and recognized
artiste in the Country…
His versatility to rap and sing and also fit into
different genres of music from trap to reggae to
fuji and many more has distinguished from The
crop of talented artistes in Nigeria today..
This brings one to the reason why the artiste has
not been duly recognized internationally and
outside Nigeria alongside his peers like Davido
and Wizkid..
Why is Olamide name lacking in most
international awards and the talented artiste not
getting deserved attention from the outside
World..
Note – Doing indigenous music is not an excuse
for lack of intl recognition. 9ice was invited to
nelson mandela and MOB0 and Yousuf won a
grammy with his local songs.. So doing local or
indigenous song is never an excuse..
1) Quantity Over Quality – Olamide has made
quantity is main goal..Flood the scene with songs
and songs till you reach a point of equilibrum and
then start to decline…
Olamide has failed to allow the people thirst for
his songs and his releases are not up to
expectations too…
It gets to a point listeners are no longer gingered
to listen to what the artist will say as artist
becomes monotous and repititive.
The rapper is even gearing up to release a sixth
studio album.
2) Branding – Branding is also very much …. The
Kind of brand Olamide potrays is of the not too
internationally minded artist. He hardly dresses
corporate and potray his versatility in his brand..
He has even gone ahead to Brand himself a Local
Rapper. This type of image projected is the way he
is addressed..
He has even refused to meet up with more
influential managers and more serious minded
and music experts ….. The lack of Expertise on the
side of the management and consisting of
influential managers does bear its mark.
3) Appeal – While deviation from indigenous music
is not the point. Appeal is very paramount…..
Olamide style is not appealing to the outside
world.. Sometimes balancing works.. I wonder if
Hausas listen to olamide songs ? But i bet more
listen to 9ice ? Why
A little of more mature songs and english lyrics
might do the trick….Do something appealing to
every one and yet dont forget the minority. You
dont waste international features with Wale on
songs like papilo you go make us proud….
Give them what they love.. Trap,pop. Feature
more of their artistes and seek for international
features….
Olamide is a Legend and will remain one…
However , breaking into the international market
Like Wizkid is not an easy job……
Olamide has too much talent than to be labelled a
local rapper… We want to see him topping the
billboard chart and copping his own BET award
soon too… Enough of the Headies and NEA
awards.
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