Nowadays women have fuller figures and bigger breasts than ever before, with bra sizes skyrocketing over time.
Our changing body shapes are reflected in the figures of some of the biggest stars from each era – from sixties starlet Jane Fonda to reality babe Kim Kardashian.
Using government statistics, researchers found the average bust size for each of the last six decades – and a famous face from each era with a chest of the same size.
By the 1970s, bust sizes had gone up slightly to 34C due to improved health.
Singing legend Barbara Streisand boasts the same cup size – who is known for seventies songs such as A Star Is Born, The Way We Were and On A Clear Day You Can See Forever.
By the 1980s, and with breast enhancement surgery now in its infancy, the average woman had grown again and so had her bust size – up to 34D.
Flash forward to the 1990s and women’s boobs have got bigger still.
During this time, cosmetic surgery was starting to enter a boom period thanks surgically-enhanced icons such as Pamela Anderson from Baywatch.
The average bust size for British women had gone up to 34DD, the same size as Halle Berry who had movie hits in this decade with The Flintstones and Bulworth.
The growing problem of obesity and the average bust size was up to 36D – the same as Scarlett Johansson, who is known for starring in films such as Lost In Translation, Girl With A Pearl Earring and Match Point.
Further problems with obesity and the continued popularity of boob jobs have seen bra sizes grow again in the last decade to 36DD.
Few stars have busts which match the size of the current Miss Average, but one who does is the surgically-enhanced Kim Kardashian.
Meanwhile fellow modern day boob icon Emily Ratajkowski wears a 32C cup size – despite them looking much larger.
"Better health, diets, improved fitness and the trend towards bigger and often surgically-enhanced busts make Miss Average from today barely recognisable from her 1967 counterpart when it comes to her figure.
"To go from Jane Fonda's 34B bust in 1967 to Kim Kardashian's surgically enhanced 36DD breasts in the space of two generations represents a bigger shift in 50 years than is probably reflected in the previous few centuries.
"These rapid changes in tastes and body shapes have presented huge challenges for the lingerie industry.
"We've all had to adapt and offer ranges which encompass much bigger cup sizes in particular. "Bras for bigger women have never been more comfortable or looked better.
"We have done that very successfully with MORE by Bluebella for women in bra sizes 32-38 DD to G, contemporary styling and exciting design elements in a range that has an effortlessly feminine feel."
1960s - Jane Fonda - 34B
1970s - Barbara Streisand 34C
1980s - Daryl Hannah - 34D
1990s - Halle Berry - 34DD
2000s - Scarlett Johansson - 36D
2017 - Kim Kardashian - 36DD
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